Aquarium, Museum & Zoo Marketer’s Report Volume 1, Issue 6

Welcome to our newsletter! We hope you find it useful as a free resource for top Aquarium, Museum and Zoo marketersThis free bi-monthly newsletter is designed to help provide free tips and marketing strategies to marketing and business development leaders in Aquariums, Museums and Zoos.

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Bill Fletcher’s

Aquarium, Museum & Zoo Marketer’s Report

Volume 1, Issue 6

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This free bi-monthly newsletter is designed to help provide free tips and marketing strategies to marketing and business development leaders in Aquariums, Museums and Zoos.

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Why postal mailings still work for Aquariums, Museums & Zoos

Postal mailings provide a valuable marketing/sales channel for Aquariums, Museums & Zoos!

Direct mail enables you to zero in on specific target audiences better than almost all other marketing channels.

Examples:

You want to reach parents of children with specific ages in specific zip codes.

You want to mail to all of the Science Teachers or School Principals or PTA’s for your geo areas.

You want to reach specific types of Youth Organizations.

You want to reach new movers with an incentive to visit for the first time.

You want to obtain new members and new donors from your anonymous website visitors (inquire for details on how this works!)

Use postal to complement digital marketing. Test digital retargeting programs in conjunction with direct mail if your budget allows.

Postal shines when the goal is …

Fundraising Appeals

Special Exhibits or Season Events

New Membership and Membership Renewals

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ALEXANDRA’s FUN FACTS -

(Alexandra Fletcher is my 13 year old daughter; and a frequent visitor of both the
National Aquarium and National Zoo. She loves marine life and animals; and
wants to share a fun fact with you each issue of our fun newsletter!)

Quick Fun Facts from Alexandra

Alexandra & I recently made a wonderful trip to the St. Louis Aquarium at Union Station

If you have 3 or 4 minutes, watch this amazing “Train Ride” which all visitors take in order to enter the aquarium …

https://www.youtube.com/watch?v=IRwvpTc0Jxs

This museum was packed with visitors that beautiful day.

Several key highlights:

Great job with thrilling exhibits

Tremendous interactive exhibits for all ages

Smiling friendly and informative staff eager to talk and guide each visitor!

Everybody had a great time and a memorable trip that day.

Alexandra and I both give the St. Louis Aquarium at Union Station an A+.

We highly recommend you visit this exceptional aquarium to see firsthand all of the great things they are doing right!

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Niche Audience of the Week:

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Residents

Pricing for these types of lists are pretty low—usually between $15 to $30 per thousand names depending on the selections you make.

You can select by radius distance from your location OR SCF or specific Zip Codes

You can select by Parents of Children by Specific Age

Mail to a contact name at the home address or you can title slug to: “Occupant” or “Resident” or “Future Member” or “Future Visitor”

Many other selections are available if interested including income, type of residence etc.

You can tailor to build your exact list that matches your strategy!

Contact us to run counts for your geographic areas and to get price quotes.

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Want help Reaching More Qualified Audiences?

Let’s talk about how we can help you attract more
donors, members and reach more niche target audiences.

Book a meeting: Our Calendar

Call (301) 869-2020

Email: Bfletch@rightlists.com

View Our Website

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New to our new newsletter? Please feel free to forward free subscriptions for colleagues and friends to us. We want to spread the word about marketing tips and practices for Aquariums, Museums and Zoos!

Email us with your subscription request to Bill Fletcher at BFletch@rightlists.com for free subscriptions.

Contact us to see how we can partner together to be a long term revenue growth partner (your secret weapon)!

Book a meeting: https://calendly.com/rightlists/right-lists-meeting

Call (301) 869-2020

Email: Bfletch@rightlists.com

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Bill Fletcher Marketing Solutions | 11140 Rockville Pike | Suite 100-328 | Rockville, MD 20852

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