Aquarium, Museum & Zoo Marketer’s Report Volume 1, Issue 5

Welcome to our newsletter! We hope you find it useful as a free resource for top Aquarium, Museum and Zoo marketersThis free bi-monthly newsletter is designed to help provide free tips and marketing strategies to marketing and business development leaders in Aquariums, Museums and Zoos.

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Bill Fletcher’s

Aquarium, Museum & Zoo Marketer’s Report

Volume 1, Issue 5

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This free bi-monthly newsletter is designed to help provide free tips and marketing strategies to marketing and business development leaders in Aquariums, Museums and Zoos.

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“Every Unidentified Visitor is a one-time transaction. Every Identified Visitor is a future revenue opportunity”

Tip of the Week: Invest more in owning your audience; instead of renting it (for long-term success)

5 Ways to Help Grow Your Email List Successfully by offering Value:

Offer Free Kids Admission Day alerts for signing up

"Get 20% off on your next visit"

"Be the first to know about new exhibits and new interactive

experiences"

"Find out about upcoming special guest appearances (mascots,

public figures, actors, sports athletes etc.)"

Offer food discounts from local restaurants for signing up on your email list

The goldmine here is the more demographic information you can obtain about your customers puts you in control with higher chances of success thru future communications with targeted emails

Your costs for obtaining repeat visitors, members and donors will decrease by investing in building your email list! You own this data; and do not have to keep re-purchasing these names!

Please remember to regularly clean-up your email database with professional email data hygiene services. Your email list is a very important lifeblood for continued revenue.

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ALEXANDRA’s FUN FACTS -

(Alexandra Fletcher is my 13 year old daughter; and a frequent visitor of both the
National Aquarium and National Zoo. She loves marine life and animals; and
wants to share a fun fact with you each issue of our fun newsletter!)

Quick Fun Facts from Alexandria

Alexandra learned this in her Science class this week: Over 80% of the ocean is still unexplored.

“Why is that?,” my daughter asked the Science teacher.

The 7 th grade Science Teacher (Dr. Blate) says …

- Over 70% of the earth’s surface is ocean.

- The average depth of the ocean is over 12,000 feet.

- It is dark and hard to see.

Who knows what unknown species of marine life and new ecosystems await to be explored?

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Niche Audience of the Week:

Specialized Teachers

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Science Teachers
STEM Teachers
Social Studies Teachers
History Teachers

Very underrated audience. Build relationships with these strong influencers for your particular geographic markets.

The National Science Teaching Association still rents its mailing list on a limited basis for one-time rentals.
Market Data Retrieval (a division of Dun & Bradstreet) offers a very comprehensive list of Science Teachers (and pretty much all other types of teachers) for the U.S.
August is usually a great time to order these lists since the list owners normally incorporate the new “school calendar” year changes during the late summer for the new calendar year.
The Market Data Retrieval lists are available for both postal mailings and emails; and their lists can be rented for one time use or purchased for one-year unlimited use.

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Want help Reaching More Qualified Audiences?

Let’s talk about how we can help you attract more
donors, members and reach more niche target audiences.

Book a meeting: Our Calendar

Call (301) 869-2020

Email: Bfletch@rightlists.com

View Our Website

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New to our new newsletter? Please feel free to forward free subscriptions for colleagues and friends to us. We want to spread the word about marketing tips and practices for Aquariums, Museums and Zoos!

Email us with your subscription request to Bill Fletcher at BFletch@rightlists.com for free subscriptions.

Need help with long term revenue growth?

Need help with weeding out strategies that are not working and replacing them with new long term growth strategies for your aquarium, museum or zoo?

That’s our expertise as a business growth advisor.

We are not here to replace your agencies. We are here to work together to find recommended strategies for long term revenue growth.

Let’s talk about how we can partner together further.

Book a meeting: https://calendly.com/rightlists/right-lists-meeting

Call (301) 869-2020

Email: Bfletch@rightlists.com

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Bill Fletcher Marketing Solutions | 11140 Rockville Pike | Suite 100-328 | Rockville, MD 20852

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